Yesterday morning PETA launched an anti-fur campaign and used DKNY's facebook page as its venue. DKNY has decided to use bunny fur in its newest lines of clothes and PETA wanted to show its protest to the new animal fur. 13 different users changed thier default picture so when they posted it spelled out "DK BUNNY BUTCHER". This event shows how powerful consumer voices can be in the new world of social media. In previous years peta would have to talk about this protest on thier own site or maybe on television, but now they can take the fight right to the company. The company will be forced to address this issue becasuse every minute they dont, people are seeing these negative claims unanswered.
Does the PETA attack scare you as a company? The power of disgruntled customers or people has become greater than ever, and with this comes transparency. No longer can companies just ignore the percent of people who dislike their company. What this protest stands for is the fact that your company is always being monitored. You need to make sure you are willing to defend every descision you make as a company if someone calls you out on it.
PETA's protest on the fanpage
nice post. so true that companies need to be ever vigilant to not let a small percentage of disgruntled (lets say 2% or less) throw off their whole audience, but I think in the case of animal fur, there might be a higher percentage that agree with PETA. But that could just be my perception.
If 98% of people love the bunny fur, I saw screw it and keep going, but if it is more like 80/20 or 70/30, they might want to start looking at synthetic fur.
Again, nice post. Very thought provoking and I had not heard of the incident.